While the Cupertino, California based company has shelved its idea of creating a television, leaving that to those established in the industry, such as LG and Samsung, the giant tech company is reportedly busy working on developing a streaming service for TV.
The service could help put an end to cable, but rather than start from scratch with its own package for streaming, rumors are swirling around the Internet that it is eyeing the assets of Time Warner Cable, not as a partner, but to acquire it outright.
It has been reported that Eddy Cue a senior vice president of services and software is watching over this and looking into Time Warner, which is not for sale officially, but under pressure from investors and shareholders to sell all or part of its assets.
According to the report from a New York daily, Apple is interested in assets of Time Warner such as Turner Sports, CNN and HBO, plus some TV shows as well as movies by Warner Bros., than in operating a media corporation.
The assets likely would then become the core of Apple’s streaming service. An acquisition by Apple of Time Warner or part of its assets would have massive ramifications for the media and tech landscape, placing the tech company squarely at the center of an industry that is still old guard that it is attempting to up-end.
In December, Led Moonves the CEO at CBS said that Apple had hit its pause button on the development of a streaming service due to the difficult of hammering out agreements with networks. However, a deal for Time Warner would more than likely jumpstart that process.
It would seem more likely that instead of the whole thing, Apple would like certain pieces of the Time Warner pie like HBO.
However, just buying a few assets from Time Warner would likely be hard, as Time Warner knows that selling off small pieces of the company make it less valuable.
Apple wants to help buyers of Apple TV to cut the cord easier with less expensive streaming packages and could look at Time Warner as the place to find its instant streaming package.