T-Mobile customers can now use their mobile phones in Canada and Mexico without incurring roaming charges on the calls. In addition to making calls, the customers can also send text message and browse the web without having roaming charges added to their bills. Customers can also call phone numbers in Canada and Mexico from the United States without having additional charges added to their accounts.
The elimination of roaming charges for calls in neighboring countries is the latest in a series of programs T-Mobile plans to roll out throughout the summer months. The new program, dubbed “Mobile Without Borders,” expands on the company’s previous service of free unlimited international data and text messages that used a 2G connection. The new program is slated to start on July 15.
As part of the program, T-Mobile partnered with six carriers in Canada and two carriers in Mexico to provide full roaming coverage. The new program gives customers access to the fastest possible connection in both countries. Customers will enjoy the same level of high-speed data they had under their usual plan. The move may encourage more consumers with family and friends in neighboring countries to switch to T-Mobile.
T-Mobile is planning to unveil additional measures under its “Uncarrier Amped” campaign. Last month, T-Mobile revealed a new coverage plan that allows customers to upgrade their smartphones up to three times a year. Under the carrier’s previous Jump upgrade program, customers could upgrade their smartphones after 12 months, but had to pay a $10-a-month fee for the privilege.
T-Mobile is currently the fourth largest wireless carrier in the nation. T-Mobile’s customer incentives appear to be having the desired effect. The company reported it gained 2.1 million net new customers in the second quarter.
Over the past year, all four national carriers have modified coverage plans, advertised new promotions, and upgraded their networks to place themselves in a better position against their competitors. AT&T is also preparing to open up customer access to Mexico. The company purchased Mexican carrier Iusacell for $2.5 billion and Nextel Mexico for $1.875 billion to create a single seamless network between the United States and Mexico.